Knowing the advantages will get you ahead, you knew that, right? Whatever your company is about, whatever your products do, usually there is at least something that your product does better than your competitors.
Yesterday I needed some glue to fix a tiny piece of my boots. I went to the shop and there was a variety of super glues available. And to my surprise the price differences were huge. The 3g Super Glue cost 10x less than Super Attack. And as far as I have understood they do pretty much the same thing, no big difference in the quality of the glue itself except for the brand. So, of course, I went for the 10x cheaper glue. But soon I had to regret my decision.
Don’t think I’m clumsy or anything like that…or okay, at 2 am when I started gluing I was sort of clumsy already but that really doesn’t matter here much. As a first thing, I needed to open the glue…which ended up so that the glue was splashed all over the table, my foot, and my hands. I rushed to the bathroom not to glue myself to anything. So after a couple of minutes washing under cold water, it seemed to be okay, well except for the white dried glue on my limbs. Once I started to glue my boots, the same thing happened, in addition to the correct spot I again managed to get glue on my hands as well.
The worst part was that initially, I couldn’t even find any information from the glue on what to do should I get glue splashed on my myself, especially as that’s what the glue did every time – it SPLASHED.
Well, okay, I am clumsy, but there are a couple of things you can learn from here. As a first thing, of course, don’t clue anything at 2 am but that’s not so important. I started thinking what was the difference between the Super Glue and the 10x more expensive Super Attack and I realized it had nothing to do with the glue itself, but the bottle, the package, the way it can be used and why it’s good.
You see, when you press the tube of the Super Glue, it just splashes out. But with Super Attack you get the glue in drops, thus making it safer and more convenient to use.
I really don’t remember how Super Attack has advertised itself, but the easiest way to do it would be to use the main advantage it has over the cheaper version – safety. And if we compare two products of which one is 10x more expensive than the other then you definitely need to have and know the advantages of your product in order to promote it successfully.
I know this is possibly one of my worst posts ever, but I hope you get my point. And the point is not that you have to buy more expensive products BUT when selling your products – know your advantages!